SPARX now in Japan

Ayako Shimizu, a 30-year-old entrepreneur and head of online counseling firm Hikari Lab, has introduced a Japanese version of SPARX as a smartphone app. The NZ version has been adapted for Japanese users under an agreement with UniServices.
In a story in the Japan Times, Shimizu explained how she made changes to fit with Japanese culture.

“We tweaked the appearance of some characters — such as by making their eyes bigger — to make them attractive to anime-savvy Japanese users.” She also asked game engineers to change the colour of the sky from the original purple to light blue, and had it programed so the color of the sky would get brighter as the game progressed to visualize positive mood changes.

The Japanese version has been downloaded about 3,000 times so far, with 80 percent of the users being men in their 30s and 40s

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