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DIET programme research shows NZ children see an average of 27 junk food ads a day

New Zealand children are exposed to around 27 unhealthy food advertisements per day, innovative camera research from Otago and Auckland Universities has revealed.

The research found children were frequently exposed, across multiple settings, to marketing of unhealthy foods not recommended to be marketed to children.
The study, Kids’Cam, is a world first. The researchers used automated wearable cameras and GPS units to study the children’s world. 168 children between the ages of 11 and 13 took part in the study, wearing the devices which recorded photos every seven seconds and locations every five seconds over four days.

The research was funded by the Health Research Council of NZ as part of the DIET research programme led by Professor Cliona Ni Mhurchu at NIHI

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